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Practical notes on design, product, and shipping for startups.
Practical notes on design, product, and shipping for startups.
Choose a stack that absorbs weekly product changes. Next.js keeps marketing, app, and API close enough to ship fast without locking you into microservices too early.
Before product-market fit, your stack should absorb weekly shape changes — not punish them. Next.js is a strong default for many startups because marketing, app, and API can share types and deploy as one unit, while still letting you peel pieces apart later.
At Luminix we usually optimize early builds for:
// Shared config beats duplicated marketing copy
export const siteConfig = {
name: "Your Product",
tagline: "One sentence that names the outcome",
} as const;
“MVP” is not an excuse for broken hierarchy or inaccessible forms. Users forgive missing features. They do not forgive confusion.
If you are choosing a foundation for the next six months of shipping, we are happy to pressure-test the plan.